Thursday, July 30, 2009
Wedding Skills Workshop: PR/Marketing
You may be the most talented wedding vendor ever to grace a wedding day but if your brand isn't clear or you aren't marketing yourself effectively you may as well not exist! After all, if brides and grooms can't find you - how can they hire you?!
From branding to PR to marketing to defining your target market to making sure your advertising is effective, there are a ton of elements to a successful marketing strategy. This workshop will help you get on the right path with a new strategy or help you evaluate and revamp your current strategy.
Our speakers for the evening will be Jennifer and Danielle from Adept, a marketing department outsourced. Both are pros at creating advantages for businesses through innovative marketing strategies and are very excited to meet everyone. They have asked that all participants include their PR and marketing questions with their registrations - this will be an attendee driven agenda so please be sure to ask plenty of questions!
Some of the topics Jennifer and Danielle will be covering include:*The importance of branding and how to create a clear brand*Defining your target market and marketing to them*Getting your weddings published in local wedding magazines*And whatever might be on your mind!
Dinner from The Renaissance and valet parking is included in the admission.
Join us on August 20 at 6:30 pm at The Columbus Renaissance Hotel for the PR/Marketing Basics Workshop.
Admission is $35 per person and pre-registration is required as spots are limited.